Falmouth for Business campaign launched

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By Em_Williams | Monday, October 29, 2012, 16:55

A new project is being launched in Falmouth with the aim of attracting more quality business ideas and start-ups to the town. The new Falmouth for Business Campaign also hopes to provide substantive on and offline business information while celebrating the existing diverse business community. It's being rolled out by the Falmouth Town Team which is a partnership between Falmouth BID and Falmouth Town Management.

An online business resource 'Falmouth for Business' will be made available on the official website for the town www.falmouth.co.uk. That will be supplemented with offline, targeted, business to business information about Falmouth, collaborating with commercial agents, University College Falmouth and University of Exeter business teams.

Richard Wilcox, the Falmouth BID Manager explains: "The project has several strands. Firstly I want Falmouth to do all it can to seek competitive advantage as well as promoting itself more effectively to a new business audience. We get numerous enquiries from potential investors which is terrific, but it highlights the need to provide much better, more substantive economic data and other relevant information on Falmouth to them. Such a professional can-do approach may just ensure that a business chooses to invest in Falmouth over another area of the country.

The second strand is a proactive offshoot of the BID High Street Campaign which aims to celebrate the wide range of quality businesses that exist already in the town. To that end, BID has commissioned a Falmouth based photographer Hugh Hastings to capture that vibrant business spirit which we will then look to take on a Celebrating Falmouth Businesses exhibition roadshow locally and nationally so as to tell the Falmouth business story far and wide."

Richard Gates, Falmouth Town Manager added: "The Falmouth for Business initiative is another great example of the Falmouth Town Team (Falmouth Town Council working proactively with Falmouth BID) resource helping to support Falmouth and its businesses in a variety of ways.

The new images of businesses that are being taken by Hugh Hastings look terrific and we have also designed new vacant unit wallpaper vinyl to showcase some of them. We work with numerous other organisations to help keep the vacant unit rate for Falmouth as low as possible – it currently stands at 5.8% making Falmouth the lowest in the South West (national average is 14%) – but if a site does become vacant in the town we look to improve its appearance as quickly and innovatively as possible."

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