The leader of the pack: Avant garde car design

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By AdFeatures | Friday, October 26, 2012, 07:18


Great art has always been about pushing boundaries. In 1917, Marcel Duchamps took a men’s urinal, turned it upside down and called it ‘Fountain’, declaring it a work of art. The art world was immediately incandescent with rage. How could this be art, they clamoured, but Duchamps was making a very valid point. Namely, that art could be anything you want it to be. It didn’t have to just be oil on a canvas or a sculpture made from stone, it could be thought provoking, silly, confusing, even upsetting – as long as it provoked thought and reaction.

In many ways he was way ahead of his time and it took the rest of the art world a few decades to catch up. That’s what pioneers do – they take risks and push the envelope. That’s the only way we ever progress, and it’s why these risk takers are known as the avant garde – because they are out in front.

Tomorrow’s design, today

However, sometimes those creating tomorrow’s art and design create things of such beauty and power that they are instantly recognised as classics. These works of art are so in tune with what we want deep down that the world doesn’t need a few decades to catch up, it is already there. That’s exactly what has happened with the new LF-CC from Lexus.

Lexus is renowned around the world for its advanced technology and design. They are automotive pioneers from the very top drawer. They use innovative techniques, designs and manufacturing methods to produce tomorrow’s cars, today. The Lexus LF-CC demonstrates this perfectly. The craftsmanship and artistic merit on display here goes deep to the route of Japanese culture.

Not just a pretty face

Of course, this being a Lexus, the process isn’t just about beauty (although you might not realise this as you are picking your jaw up off the floor). It also comes with all the trademark Lexus qualities associated with the very best in luxury cars. As Simon Humphries, Group manager, Global Design Management Division for Lexus says of the new LF-CC: “The core of the Lexus design philosophy is to be technologically advanced yet humanised, to create striking design but still be artistic yet unpretentious.” It certainly looks like they have achieved just that.

This is very definitely more than just a car, this is a work of art. With its sleek lines and full front grill, this is a car with a real identity. It is unmistakably a Lexus, yet it is also a signpost to future design. Whatever you think of modern art, you can’t argue that this isn’t a beautiful design. It is certainly more pleasing on the eye than an upside-down urinal.



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