Liz wins Google recognition

A Penryn-based marketeer has won recognition from internet

giant Google for her excellence in internet marketing.

Liz Parsons, marketing coordinator at Eight Wire, has passed

official Google exams to achieve a professional qualification in Google

Adwords, the UK’s most widely-used online advertising program.

Google’s Adwords service helps businesses to be found online

for their core products and services and, when managed effectively, guarantees

high quality web traffic with complete control over budget.

Liz manages internet marketing campaigns for clients in

Cornwall from all industry sectors, including managing their campaign goals,

costs and results.

Sara Pugh, Eight Wire partner, said: “We’re delighted with

Liz’s qualification, it’s fantastic to have an officially recognised Adwords

professional on the team.

“Pay-per-click advertising is a brilliantly cost-effective

method of online marketing, one that any company with a web presence can

benefit from, and we’re hopeful that this accreditation will allow us to get

more businesses in Cornwall boosting their online performance through Google

Adwords.”